Smirnoff, the iconic premium spirit brand from the stable of Diageo Nigeria Plc has announced DJ Spinall as its brand ambassador.
The signing of the ace DJ took place at Guinness Nigeria Headquarters in Lagos as part of activities to further entrench the brand among its esteemed consumers.
Smirnoff, renowned as the world’s number one party brand recently launched a new variant labeled Smirnoff Guarana at a thrilling Double Side party that took place at the Auto-Max Car care shop in Oregun, Lagos.
Speaking at the signing ceremony, Ms. Liz Ashdown, the Head-Marketing, Spirits and RTD, Guinness Nigeria Plc, explained the rationale behind the choice of DJ Spinall as its brand ambassador in Nigeria.
Smirnoff is recognised worldwide as the world premium vodka drink and also the world’s most renowned party brand where high energy parties are occasioned,” Ashdown said.
“The party experience gets more exciting when you have the right kind of music. DJ Spinall has demonstrated over time that he understands the essence of excitement as far as parties and gatherings are concerned.”
The official unveiling of DJ Spinall as the Smirnoff Brand Ambassador later took place at the Industry Nite held at Spice Route where “The CAP” himself was behind the wheels of steel. Performances from frontline artistes – Mr. Incredible M.I, Wande Coal, Burna Boy and Iyanya – added glam to the event as the guests were left asking for more.
Smirnoff and DJ Spinallwill tour various Nigerian cities, unleashing the best of grooves available at its #doubleside parties from July through December 2015.
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